- Where did you draw the inspiration for your first collection, Breathe, from?
I am very action-driven as a person. I guess we created the lingerie that I have always wanted to have.
- How would you describe your designs?
All the items in the collection have a unique purpose.
It's kind of a no-nonsense timeless, elegant collection with minimalism at heart.
There is nothing in the garments of the Breathe Collection that doesn't serve a purpose.
- How did you get into designing lingerie?
I've always struggled with finding comfortable and styling lingerie that feels good and looks good.
It is either boring or so uncomfortable that wearing it is a struggle.
- Which one is your favourite piece from your Breathe collection and why?
I love them all. I think every piece is a harmonious addition to my wardrobe and lingerie drawer.
If I had to choose just one, I would go with the bodysuit. It is amazingly comfortable and feels divinely sexy.
- How would describe the Hedonista customer?
The Hedonista customer is anyone, really. We are committed to making our garments look great on all shapes and forms. And, as comfort is one of our top priorities, you can wear our lingerie all day without noticing it.
- What has been your biggest struggle as a brand founder?
Getting to know the industry in the smallest details.
- What makes a good lingerie set?
A great lingerie set is like any quality garment. You put it on and it just works.
Everything fits as it should, and it brings a smile to your face.
- How many sets of lingerie do you own?
My lingerie drawer definitely has more briefs as I often go braless.
In Hedonista we don't think of lingerie in sets. You can mix and match any of items in the collection and they will 'click'.
- Your favourite moment of the day?
Early morning, when I wake up and see my husband sleeping next to me. Our cat, hearing the alarm clock, jumps on the bed and starts purring away, in anticipation of cuddles.