On a sunny Sunday morning at the end of September, September 18 2022 to be exact, the passer byers of the Shard had stopped in their footsteps. Like beautiful cats, the models in black mesh lingerie were enjoying the sunshine outside of the Amazing Grace venue. We at Hedonista Lingerie were having a pop-up showcasing “Breathe”, our first ever collection that launched on September 1 2022.
It was a pleasure to talk to the guests of the runway show, to educate and inspire them about lingerie and the role that it plays in our lives. We got wonderful feedback from guests, models and have made some great connections with stylists and other industry professionals.
The models were raving. They gave us glowing reviews about the lingerie they wore, and about the whole experience of working with Hedonista for London Fashion Week. A couple of highlights for us, especially during these social-media times, was one blogger who reposted a story about us that said she loved the idea behind the Hedonista brand. One customer characterized the brand as 'fierce'. Here at Hedonista, our founder Margarita shares “I could not have stated it better myself! Hedonista Lingerie is focused on minimalism and being more downstated, so that your innermost fierceness can shine through.” We were extremely pleased when a journalist noted how “perfect the cuts were”. We have developed the lingerie with the wearer at heart.
We want you to put it on with a smug and sexy smile.
The runway was a great success! 8 models of different shapes, looking absolutely stunning as they floated above the ground to the pumping techno remix of Nirvana's 'Come as you are' (not a coincidence - as we believe any body can feel and look great in our lingerie). 'Any body' is intentional here too! As we strive for inclusivity, and empowerment through our lingerie. We make lingerie to wear everyday, for every body, confidently!
A shoutout to everyone for making event so amazing.
The Creatives runway showcase
Show by - @thecreatives___
Photographer - @picsbypatra
Models
@precious_anode
@libralalena
@cvrns
@rubyestellle
@monique9190
@xo.chabelle
@zuzanna_.b
@maududasmodel
Hair
@stellatsiledaki
@crownedbymarz
@Njbeauty_service
Make up artists
@Kashalipro
@b.jnks_creative